基于Stackelberg博弈的城市末端共同配送定价研究  

Research on Pricing Strategy of Joint Distribution in the End of City Based on Stackelberg Game

作　　者：孔继利 陈璨 刘晓平 KONG Ji-li;CHEN Can;LIU Xiao-ping(School of Modem Post,Beijing University of Posts and Telecommunications,Bejing 100876,China)

机构地区：[1]北京邮电大学现代邮政学院,北京100876

出　　处：《物流研究》2022年第1期37-48,共12页Logistics Research

基　　金：国家重点研发计划项目(2018YFB1403100)。

摘　　要：近年来,共享合作开始成为快递行业发展的新方向。本文以共同配送中心雇佣快递员为快递企业提供城市末端配送服务且快递员可自主选择配送方式为共同配送场景,考虑历史平均月派件量、行业平均月工资水平、共同配送中心的配送信用和效率等因素对收益的影响,构建快递企业、共同配送中心、快递员以及快递柜和驿站经营企业的3级Stackelberg动态博弈模型,使用逆向推导法研究最佳定价策略,并结合实际数据分析模型的有效性。研究发现:共同配送联盟为快递企业提供统一的末端配送服务,能降低快递企业的配送成本;此外,制定合理的定价策略是维系联盟稳定发展、激发联盟活力的重要手段。In recent years,the concept of sharing and cooperation has been proved to be a new direction of express industry.In this paper,the joint distribution center employs couriers to provide city end distribution services for express enterprises,and the couriers can choose the distribution mode as the joint distribution scenario independently.Considering the influence of historical average monthly parcel amount,average monthly wage level in the industry,and the distribution credit and efficiency of the joint distribution center and so on.This paper build three layers stackelberg dynamic game model,which include express enterprises,joint distribution center,couriers and the operating enterprises of express cabinet(post station).The optimal pricing strategy of the model is studied by reverse deduction,and the effectiveness of the model is analyzed with actual data from express enterprises.The results show that:joint distribution alliance can provide unified terminal distribution services for express enterprises,which can reduce the distribution cost of express enterprises;in addition,formulating a reasonable pricing strategy is an important mean to maintain the stable development and stimulate the vitality of the alliance.

关 键 词：共同配送 博弈定价 STACKELBERG博弈 

分 类 号：F224.32[经济管理—国民经济] F274