基于意象尺度的新中式扶手椅的风格认知  

Research on style cognition of Neo-Chinese armchair based on image scale

作　　者：孙斌宾 杜鹤民 SUN Binbin;DU Heming(School of Design,Beijing Normal University Zhuhai,Zhuhai 519085,China;Faculty of Innovation and Design,City University of Macao,Macao 999078,China;College of Creative Design,Shenzhen Technology University,Shenzhen 518118,China)

机构地区：[1]北京师范大学珠海分校设计学院,珠海519085 [2]澳门城市大学创新设计学院,中国澳门999078 [3]深圳技术大学创意设计学院,深圳518118

出　　处：《林业工程学报》2022年第5期190-196,共7页Journal of Forestry Engineering

基　　金：广东省普通高校特色创新类项目(2018KTSCX346);北京师范大学珠海分校教师科研能力促进计划(201850008)。

摘　　要：风格研究是新中式家具设计理论研究中的重要内容,为准确地传递新中式家具风格、把握消费者的感性需求,以新中式扶手椅为例展开风格认知研究。首先,以感性工学和意象尺度法为研究基础,通过资料搜集、问卷调查与专家讨论,确定代表性样本和感性词汇,然后采用语意差异法获取样本的感性评价数据,借助SPSS软件对问卷进行信效度分析和样本聚类分析,运用MATLAB软件对风格意象评价数据进行主成分分析,降维多维风格意象,构建新中式扶手椅的风格意象模型并绘制意象尺度分布图,最后通过设计实例验证模型的有效性。研究发现,新中式扶手椅风格可概括为气质和意境两个主成分,可解释新中式扶手椅87.97%的风格特征,95.8%的样本分布于横轴之下,说明新中式家具最重要的风格特征是禅意简约,根据第三、四象限的样本特征可将新中式扶手椅分为“现代时尚&禅意简约”和“传统庄重&禅意简约”两类,样本的综合得分越大、排名越前,则风格越倾向于传统庄重,反之则倾向于现代时尚。研究表明,基于意象尺度的新中式扶手椅风格认知研究可以为新中式家具造型风格设计提供科学依据。In the era of perceptual consumption,perceptual factors such as style have become one of the important factors affecting consumers purchasing decisions.Style research plays an important role in the exploration of Neo-Chinese furniture design theory.In order to accurately convey the style of Neo-Chinese furniture and grasp the perceptual needs of consumers,the style cognition research is carried out by taking the Neo-Chinese armchair as an example.Firstly,based on the Kansei engineering and image scale method,representative samples and perceptual words were determined through data collection,questionnaire survey and expert consultation.Then,the semantic difference method,Likert scale,and questionnaire survey,were used to obtain perceptual evaluation data of Neo-Chinese armchair samples.The SPSS software was used to analyze the reliability and validity of the questionnaire,and cluster analysis was conducted on the samples to verify the rationality of sample selection.The MATLAB software was used to conduct principal component analysis(PCA)on the evaluation data of style image,reduce the dimensional and multidimensional style image,build the style image cognitive model of the Neo-Chinese armchair,calculate the two-dimensional coordinate value,comprehensive score and ranking of each sample,and draw the image scale distribution map.Finally,the effectiveness and feasibility of the cognitive model were verified by a Neo-Chinese armchair design example.It was found that the style of the Neo-Chinese armchair can be summarized as two main components,i.e.,temperament and artistic conception,which can explain 87.97%of the style characteristics of the Neo-Chinese armchair,and 95.8%of the samples were distributed under the horizontal axis,indicating that the most important style characteristics of the Neo-Chinese furniture was Zen-simplicity.According to the sample characteristics of the third and fourth quadrants,the Neo-Chinese armchair can be divided into two categories,namely,“modern-fashion&Zen-simplicity”and“tradit

关 键 词：新中式家具 风格认知 意象尺度 主成分分析 扶手椅 

分 类 号：TB391[一般工业技术—材料科学与工程]