草原文化主题酒店的空间生产与顾客感知——以内蒙古饭店为例  

Space production in grassland culture-themed hotel and customer perception: A case study of Inner Mongolia Hotel

作　　者：王公为[1] 文数峰 黄甜甜 程俊兰 曹叶军[2] WANG Gongwei;WEN Shufeng;HUANG Tiantian;CHENG Junlan;CAO Yejun(School of History and Tourism Culture,Inner Mongolia University,Huhhot 010070,Inner Mongolia,China;School of Philosophy,Inner Mongolia University,Huhhot 010070,Inner Mongolia,China)

机构地区：[1]内蒙古大学历史与旅游文化学院,内蒙古呼和浩特010070 [2]内蒙古大学哲学学院,内蒙古呼和浩特010070

出　　处：《草业科学》2022年第9期1942-1952,共11页Pratacultural Science

基　　金：国家社科基金项目“一带一路”视阈下“万里茶道”旅游品牌的共商共建共享机制研究(18BGL148);国家社科基金项目“文旅融合背景下北疆民族地区文化景观演变与调适模式研究”(20BMZ131);内蒙古社科规划一般项目“内蒙古地方性知识在现代草原生态环境治理中的价值与意义研究”(2018NDB097);内蒙古社会科学基金一般项目“内蒙古草原牧区生态协同治理及其路径研究”(2022AY43);内蒙古大学研究生精品课程建设项目(11200-12100694)。

摘　　要：草原文化主题酒店是以草原文化为内核、以主题空间为场景、以特色产品和服务为依托的地域文化型主题酒店,也是草原文化展示、活化和利用的物质载体。基于空间生产理论,以内蒙古饭店为例,运用实地调查、深度访谈和网络文本分析等质性研究方法,探讨草原文化主题酒店空间生产的演化过程、维度构成以及顾客感知结果。研究表明:1)内蒙古饭店的空间生产先后经历了起步、转换、重构和主题化的演化过程,由此草原文化主题酒店的空间生产架构逐渐形成。2)内蒙古饭店的空间实践由酒店大堂、住宿空间、餐饮空间等不同空间构成,空间表征受到资源本底、政府政策和资本力量的驱动,表征空间由功能表征和文化表征组成。3)环境氛围、服务供给和产品特性是顾客对内蒙古饭店空间生产的主要关注点。4)顾客对内蒙古饭店的情感态度总体偏向积极,少数消极情感的主要诱因在于客房面积、设施设备等物质性因素。最后,根据研究结论对主题酒店的空间生产和运营管理提出了启示和建议。Grassland cultural-themed hotels are a type of regional culture-themed hotel with grassland culture as the core,themed space as the scene, and featured products and services, which are also effective carriers of grassland culture display,activation, and utilization, as the bases. Based on the theory of space production, this study explores the development process, dimension composition, and customer’s perception of space production in the Inner Mongolia Hotel using the qualitative research method of field research, in-depth interview, and network text analysis. The conclusions were as follows:1) The spatial production of Inner Mongolia hotels has undergone the developmental process and has undergone a transformation, reconstruction, and thematization, in which the spatial production structure of the themed hotel of grassland culture was gradually formed. 2) The spatial practice of Inner Mongolia Hotel comprised different spaces, such as the hotel lobby, accommodation space, and dining space. The representation of space was driven by resource background, government policy, and capital power, and the space of representation comprised functional and cultural representations. 3) The environmental atmosphere, service supply, and characteristics of products were the main focus of customers for space production in Inner Mongolia. 4) Generally, the emotional attitude of customers towards the Inner Mongolia Hotel tended to be positive;however, a few negative emotions were mainly caused by material factors such as room area, facilities, and equipment. Finally, some suggestions and inspirations were put forward regarding space production and operation management of the themed hotels.

关 键 词：草原文化 主题酒店 空间生产 空间实践 空间表征 表征空间 顾客感知 

分 类 号：TU247.4[建筑科学—建筑设计及理论]