武术国际传播研究综述(2011年~2021年)  

A Summary of Research on International Communication of Wushu(2011-2021)

作　　者：丁省伟 储志东[1] DING Shengwei;CHU Zhidong(School of Sports Science,Nanjing Normal University,Nanjing Jiangsu,210023)

机构地区：[1]南京师范大学体育科学学院,江苏南京210023

出　　处：《湖北体育科技》2022年第9期796-801,共6页Hubei Sports Science

基　　金：国家社会科学基金项目(19BTY106)。

摘　　要：推动武术国际传播是提升文化软实力、加强对外交往合作、塑造正面国家形象、增强文化自信的重要助力。运用文献资料法和系统分析法对2011年至2021年期间武术国际传播的相关研究进行系统分析,发现武术国际传播面临着文化认同危机、传播理念落后、语言翻译异化、合力支撑不足等问题。武术国际传播的发展应坚守文化主体性,提高武术的文化属性和地位;确立武术语言原则,保证交流的顺利和良好的效果;上升到国家战略的高度,为多元发展提供支撑;立足传播学的视角,提升武术国际传播效果;吸取同类项目成功经验,为武术国际传播提供启示;实现新的转播转向,用新理念引领武术国际传播发展;拓展不同可能,推动武术国际传播创新发展。当前研究不足表现为:国外相关研究稀少,国际关注度较低;自我本位意识严重,研究视角狭窄;研究范式固化,成果质量有待提高。建议未来研究应将提升武术国际传播的国际学术话语权作为一项重点研究内容,将武术国际传播研究方法论的创新作为武术国际传播研究的重要生长点,将自身能力的提升作为武术国际传播研究的核心竞争力。Promoting the international communication of wushu is an important help to enhance cultural soft power, strengthen foreign communication and cooperation, shape a positive national image and strengthen cultural confidence. Using the literature method and the systematic analysis method to systematically analyse relevant studies on the international communication of wushu between 2011and 2021, it is found that the international communication of wushu faces problems such as a crisis of cultural identity, backward communication concepts, alienation of language translation, and insufficient support for joint efforts. The development of international communication in wushu should adhere to cultural subjectivity and enhance the cultural attributes and status of wushu, establish the principle of wushu language to ensure smooth and good communication, rise to the level of national strategy to provide support for diversified development, base on the perspective of communication science to enhance the effectiveness of international communication in wushu, learn from the successful experience of similar projects to provide inspiration for international communication in wushu, and realize a new transposition turn and use. The current research is inadequate because the shortcomings of the current research are few relevant studies abroad and low international attention, serious self-consciousness and narrow research perspectives, and solidified research paradigms and the quality of results needs to be improved. It is suggested that future research should make the enhancement of the international academic discourse of wushu international communication a key research content, the innovation of the methodology of wushu international communication research an important growth point of wushu international communication research, and the enhancement of one’s own ability as the core competitiveness of wushu international communication research.

关 键 词：武术 国际传播 武术文化 传播效果 

分 类 号：G852[文化科学—民族体育]