新型零售网络中多业态组合选址问题  

Joint site selection of multi retail formats in new type of retail network

作　　者：汤云峰 张泽键 李荣森 张可 罗倩文 程钰 TANG Yun-feng;ZHANG Ze-jian;LI Rong-sen;ZHANG Ke;LUO Qian-wen;CHENG Yu(School of Automobile and Traffic Engineering,Guangzhou City University of Technology,Guangzhou 510800,China)

机构地区：[1]广州城市理工学院汽车与交通工程学院,广东广州510800

出　　处：《山东科学》2022年第5期104-111,共8页Shandong Science

基　　金：广东省特色创新项目(自然科学类)(2017KTSCX218);全国大学生创新创业训练计划(202012617009)。

摘　　要：针对新型零售网络中超市多业态组合选址问题进行研究,提出了地理信息系统与模糊层次分析相结合的方法。该方法首先在一个区域内若干个超市可供建设点中选出一定数量的备选建设点,再考虑超市的数量、业态、覆盖范围等要求,以总成本最小为目标函数建立数学模型,运用Matlab求解出最优的选址结果。最后,结合实际案例对该综合选址方法进行有效应用。In this study,the site selection of multi retail formats of supermarkets in the new retail network is investigated.By combining the geographic information system and fuzzy analytic hierarchy process,first,some alternative construction sites are selected from several available construction sites of supermarkets in a region.Then,the requirements of the number,business type,and coverage of supermarkets are considered.A mathematical model is established with the minimum total cost as the objective function,and the optimal site result is achieved using Matlab.Finally,the comprehensive site selection method is employed using a practical example.

关 键 词：多业态 选址 地理信息系统 模糊层次分析法 

分 类 号：U492.31[交通运输工程—交通运输规划与管理]