谐音现象在节庆类主题包装设计中的应用研究  

Study on the Application of Homophonic Phenomena in the Design of Festival Theme Packaging

作　　者：胡培珅 梁哲 HU PeiShen;LIANG Zhe(Zhengzhou University of Light Industry,Zhengzhou 450000,China)

机构地区：[1]郑州轻工业大学,河南郑州450000

出　　处：《鞋类工艺与设计》2022年第11期32-34,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文以节庆类主题包装设计为载体,从谐音现象的角度出发,探究包装设计的新思路。首先梳理了谐音现象的特征和类别,认为可以通过谐音自身幽默和传播广的特征,在满足包装基础需求的同时,达成更好实现吸引受众的目的。随后,结合部分案例归纳谐音现象在节庆类主题包装设计中存在的问题,总结了三项设计原则,以期为包装设计的创新提供不同的视角。In this paper, the theme of festival packaging design as the carrier, from the perspective of homophonic phenomenon, to explore the new ideas of packaging design. Firstly, the characteristics and categories of homophony phenomenon are sorted out, and it is believed that homophony itself can meet the basic needs of packaging and achieve the purpose of attracting audiences better through its humor and wide dissemination. Then, combining with some cases,the problems of homophony phenomenon in the design of festival theme packaging are summarized. Finally, three design principles are summarized in order to provide different perspectives for packaging design innovation.

关 键 词：谐音 节庆类主题 包装设计 

分 类 号：H136[语言文字—汉语]