教辅类图书封面设计要素分析  

Analysis of Cover Design Elements of Auxiliary Books

作　　者：徐婷 XU Ting(The Petrel Publishing House,Zhengzhou 450016,China)

机构地区：[1]海燕出版社有限公司,河南郑州450016

出　　处：《鞋类工艺与设计》2022年第11期38-40,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文以“教辅类书籍封面设计”为研究对象,简单概述了图书封面设计的发展变革,从设计心理学角度,分析了封面的色彩3要素对读者的吸引力,结合封面图形的表达、文字的选择和整体封面的创意方向,分析了如何使教辅类图书封面呈现最好的视觉效果,总结了教辅类图书封面设计的5要素,即设计作品的艺术性、图片元素的生活性、文字信息的准确性、视觉符号的导向性、教辅图书的市场性,以期促进教辅类图书封面设计的优化,为后续设计提供参考依据及建议。This paper takes “cover design of supplementary books” as the research object, briefly summarizes the development and change of book cover design, analyzes the attraction of elements of color on the cover to readers from the angle of design psychology, and analyzes how to make the cover of supplementary books present the best visual effect by combining the expression of cover graphics, the choice of words and the creative direction of the whole cover.Secondly, it summarizes the five elements of cover design of supplementary books, that is, the artistry of design works, the liveliness of picture elements, the accuracy of text information, the orientation of visual symbols and the marketability of supplementary books. It is expected to promote the optimization of cover design of supplementary books for teaching, so as to provide reference and suggestions for subsequent design.

关 键 词：封面设计 教辅类图书 设计要素 

分 类 号：TU998.9[建筑科学—市政工程]