数字新闻业的平台化:演进逻辑与价值反思  

Platformization of Digital Journalism:Evolutionary Logic and Value Reflection

作　　者：常江 狄丰琳 CHANG Jiang;DI Feng-lin(School of Media and Communication,Shenzhen University,Shenzhen 518060,China)

机构地区：[1]深圳大学传播学院,深圳518060

出　　处：《编辑之友》2022年第10期22-30,共9页Editorial Friend

基　　金：国家社会科学基金重大项目“数字新闻学理论、方法与实践研究”(20&ZD318);深圳市人文社会科学重点研究项目。

摘　　要：数字平台正日益成为人们日常生活中离不开的环境。平台基于可编程性与商业策略不断拓展自身边界,并完成了基础设施化。尽管平台都声称要建构一个推动信息民主化、以公共利益为导向的环境,但平台逻辑仍由商业逻辑所主导。文章以国内代表性平台为案例进行了分析,从平台内容生产面板、信息流通渠道以及商业化数据面板三个模块检视了平台逻辑对数字新闻业的影响,研究发现平台化对于新闻的影响体现在情感化、把关替代以及身份降级三个层面。文章进而对平台化进行了价值反思,并设想了平台化时代公共性价值重建的新闻学理论路径。Digital platforms are becoming an indispensable part of people’s lives.Based on programmability and business strategies,the platforms extend their boundaries and complete the process of infrastructure building.While platforms claim to promote the democratization of information and dedicate to public interests,the platform logic is subjected to business logic.Taking representative platforms in China as examples,this paper examines the impact of platform logic on digital journalism from three aspects:news production,news circulation and commercialization.It finds that the impact of platformization on news is reflected in three aspects:emotionalization,substitution of gatekeeper and degradation of identity.In the end,this paper reflects on the value of platformization and draws the theoretical path of journalism for the reconstruction of public value in the"platformization"era.

关 键 词：平台化 数字新闻 公共性 基础设施 

分 类 号：G209[文化科学—传播学]