品牌形象设计中地域文化的表现研究——以曲靖农产品品牌建设为例  

Research on the Expression of Regional Culture in Brand Image Design:Taking Qujing Agricultural Product Brand as an Example

作　　者：战晓良[1] 石小花[1] Zhan Xiaoliang;Shi Xiaohua(Academy of Fine Arts of Qujing Normal University,Qujing 655011,China)

机构地区：[1]曲靖师范学院美术学院,云南曲靖655011

出　　处：《鞋类工艺与设计》2022年第13期54-56,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2022年云南省教育厅科学研究基金项目《云南地域要素在农产品包装设计中的运用研究》(项目编号:2022J0799);2022年曲靖高校社会科学界联合会科研课题《乡村振兴背景下农产品品牌形象建设研究》(项目编号:QJGXSKL202221)。

摘　　要：乡村振兴战略背景下,农产品品牌形象建设对农业经济发展具有重要作用。以曲靖市为例,用现代设计传播理论研究地域文化表现的策略,分析如何充分运用地域资源,结合地域发展,提高农产品品牌形象建设实践水平。Under the background of rural revitalization strategy,the brand image construction of agricultural products plays an important role in the development of agricultural economy.Taking Qujing City as an example,Research on the Strategy of Regional Culture Expression with Modern Design Communication Theory,analyzes how to make full use of regional resources and improve the practical level of agricultural product brand image construction in combination with regional development.

关 键 词：曲靖 农产品推广 视觉形象 

分 类 号：J524[艺术—艺术设计]