小型内贸企业转型跨境电商企业面临的机遇与挑战  

Opportunities and Challenges Faced by Small Domestic Trade Enterprises Transforming into Cross-border E-commerce Enterprises

作　　者：陈萍[1] CHEN Ping(Suzhou Chien-shiung Institute of Technology Taicang,Jiangsu 215400)

机构地区：[1]苏州健雄职业技术学院,江苏太仓215400

出　　处：《中国商论》2022年第19期61-63,共3页China Journal of Commerce

基　　金：苏州健雄职业技术学院横向课题《跨境电商Shopee平台店铺建设及运营测试》研究成果。

摘　　要：跨境电商是新型的国际贸易方式,大部分中小型外贸企业为寻找突破口,顺应时代潮流,开始转型跨境电商,小型内贸企业也开始抓住时机,尝试跨境电商。但是对于内贸企业来说,跨境电商为企业带来更大的挑战,一方面是运营方式的不同,另一方面是面对的客户不同,但同时提供了更多的发展机遇。小型内贸企业应抓住机遇,改变运营策略,从人才、品牌、产品、管理等方面入手,实现转型升级。Cross-border e-commerce is a new way of international trade.Most small and medium-sized foreign trade enterprises,to fi nd a breakthrough and in line with the trend of the times,have begun to transform into cross-border e-commerce enterprises.Small domestic trade enterprises have also started to seize the opportunities to try cross-border e-commerce.But for domestic trade enterprises,cross-border e-commerce brings greater challenges to enterprises,on the one hand,the diff erence in the models of operation,and on the other hand,diff erent customers,but at the same time provides more development opportunities.Small domestic trade enterprises should seize the opportunities to change their operation strategies and focus on the aspects of talents,brands,products,management,etc.,to achieve transformation and upgrading.

关 键 词：小型 内贸企业 转型 跨境电商 机遇与挑战 

分 类 号：F724.6[经济管理—产业经济]