基于钻石理论模型的荣昌陶瓷业竞争力研究  

Research on the Competitiveness of Rongchang Ceramic Industry Based on Diamond Theory Model

作　　者：黄了 秦瑶[2] 张北平 HUANG Liao;QIN Yao;ZHANG Beiping(School of Mathematics and Statistics,Chongqing Industrial and Commercial University,Nan’an Chongqing 400067,China;Chongqing Bureau of Statistics,Yubei Chongqing 401120,China;Chongqing Rongchang District Bureau of Statistics,Rongchang Chongqing 402460,China)

机构地区：[1]重庆工商大学数学与统计学院,重庆南岸400067 [2]重庆市统计局,重庆渝北401120 [3]重庆市荣昌区统计局,重庆荣昌402460

出　　处：《重庆文理学院学报（社会科学版）》2022年第5期59-71,共13页Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)

摘　　要：荣昌区的轻工陶瓷特色产业有着悠久的发展历史,已经成为区内的支柱特色产业,建成了重庆市重要的陶瓷生产基地。以荣昌区第四次经济普查数据和历年统计年鉴为基础,运用波特钻石模型对荣昌区轻工陶瓷特色产业的现状及发展情况进行分析,采用SWOT分析法针对其竞争力的提升进行探讨。并根据研究结果提出相关建议:一是激励企业加强研发投入,促进特色产业形成特色优势;二是推动产学研合作,加强研发型和创意型人才培育;三是引导和推动“企业品牌+地理名品标志”的特色产业“口碑”建设;四是积极参与产业链分工体系,促进特色产业与其他产业形成联动效应。The characteristic industry of light industry ceramics in Rongchang district has a long history of development, which has become a pillar industry in the district and an important ceramic production base in Chongqing.Based on the data of the fourth economic census and statistical yearbook of Rongchang district, the current situation and competitiveness of Porter diamond model were analyzed, and SWOT analysis is used to explore the improvement of the competitiveness of light industrial ceramics characteristic industry in Rongchang district. Based on the research results, some suggestions are put forward as follows: first, encourage enterprises to strengthen R & D investment and promote characteristic industries to form characteristic advantages;second, promote the cooperation of industry, university and research, and strengthen the cultivation of research-oriented and creative talents;third, guide and promote the reputation construction of the characteristic industry of “enterprise brand + geographical famous product signs”;fourth, actively participate in the industrial chain division system, and promote the linkage effect between characteristic industries and other industries.

关 键 词：特色产业 轻工陶瓷 竞争力 SWOT 

分 类 号：C811[社会学—统计学]