大数据背景下农产品供应链优化升级  

On the Optimization and Upgrading of Agricultural Supply Chain Under the Background of Big Data

作　　者：梁蓉[1] 梅玉[1] LIANG Rong;MEI Yu(Tongren Polytechnic College,Tongren 554300,China)

机构地区：[1]铜仁职业技术学院,贵州铜仁554300

出　　处：《物流科技》2022年第10期137-139,143,共4页Logistics Sci-Tech

基　　金：2021年贵州省教育厅高等学校人文社科项目“贵州省特色农产品网络品牌形象塑造策略”(2021ZC100)。

摘　　要：随着东北地区农业现代化建设速度的加快,农产品的生产到销售已经形成了一套特有的供应链体系,但已经不能完全适应大数据背景下的发展趋势。文章在对大数据信息技术和农产品供应链的内涵进行客观阐述的基础上,以我国东北地区农产品的发展现状为例,分析了东北农产品的发展特点,研究了东北农产品供应链的现状以及特点,并根据现状给出了东北农产品供应链的优化途径。Under the background of big data,a unique supply chain system has been formed from production to sales of agricultural products,but it can no longer fully adapt to the development trend,with the acceleration of agricultural modernization in Northeast China.On the basis of objectively expounding the connotation of big data information technology and agricultural product supply chain,this paper takes the development status of agricultural products in Northeast China as an example,analyzes the development characteristics of agricultural products,studies the status and characteristics of agricultural product supply chain,and gives the optimization approach of agricultural product supply chain in Northeast China based on the status quo.

关 键 词：大数据 农产品 供应链 优化 

分 类 号：F323.7[经济管理—产业经济] F325.2F274