高校图书馆数字阅读推广用户阅读意愿影响因素研究  

Research on Influence Factors of Users’ Reading Intention in Digital Reading Promotion of University Library

作　　者：刘晓莉[1] Liu Xiaoli

机构地区：[1]浙江工商大学图书馆,浙江杭州310018

出　　处：《图书馆工作与研究》2022年第9期19-28,共10页Library Work and Study

基　　金：浙江省教育厅一般科研项目“高校图书馆网络直播互动性对用户参与行为的影响机理研究”(项目编号:Y202248666)研究成果之一。

摘　　要：本文以“刺激—机体—反应”(SOR)模型为研究框架,以高校图书馆数字阅读推广信息特征作为外界刺激,感知价值作为内在感知,阅读意愿作为行为反应,探究高校图书馆数字阅读推广用户阅读意愿的影响因素。通过问卷调研、结构方程模型检验和拔靴法分析,发现数字阅读推广信息相关性、及时性、个性化、互动性和趣味性对用户感知价值均具有显著正向影响,由此明确了数字阅读推广用户阅读意愿的影响因素,并据此对高校图书馆提升数字阅读推广服务效能提出具体建议。Based on the "stimulus-organism-response"(SOR) model as the research framework, the characteristics of digital reading promotion information of university libraries are used as external stimuli, and perceived value as internal perception and reading intention are used as behavioral responses to establish the mechanism model of the influence of digital reading promotion information characteristics of university libraries on users’ reading intention. Through questionnaire surveys, structural equation model testing and Bootstrap analysis, it is found that the relevance, timeliness, personalization, interactivity and interest of digital reading promotion information have significant positive impacts on the perceived value of users. This clarifies the influencing factors of users’ reading intention, and puts forward practical suggestions for improving the efficiency of digital reading promotion services in university libraries.

关 键 词：高校图书馆 数字阅读推广 信息特征 感知价值 阅读意愿 

分 类 号：G252[文化科学—图书馆学]