黄山市旅游流网络结构特征研究——团队游与自助游的比较分析  

Characteristics of Huangshan tourism flow network structure:the comparative analysis of team tour and self-guided tour

作　　者：周裕祺 许艳 李冬花 蒋伟峰 吴锶梦 陆林 ZHOU Yuqi;XU Yan;LI Donghua;JIANG Weifeng;WU Simeng;LU Lin(School of Geography and Tourism,Anhui Normal University,Wuhu 241002,Anhui,China)

机构地区：[1]安徽师范大学地理与旅游学院,安徽芜湖241002

出　　处：《华中师范大学学报（自然科学版）》2022年第5期853-863,共11页Journal of Central China Normal University：Natural Sciences

基　　金：安徽省社会科学规划重大项目(AHSKZD2019D03).

摘　　要：该文以安徽省黄山市为案例地,通过网络获得黄山市团队游与自助游旅游流数据,并借助社会网络分析方法,以时间距离划分长途游客与短途游客,对比分析了黄山市团队游与自助游两种类型旅游流网络结构特征.结果表明:1)黄山市团队游与自助游网络呈现不同特征.团队游短途旅游规模小且分散,长途旅游规模小而集中.自助游短途旅游规模广而密,长途旅游规模广而分散.2)黄山市旅游流具有比较明显的核心-边缘结构,核心区与边缘区联系不紧密,且团队游分层特征强于自助游.3)团队游更加依赖核心节点,而自助游中各景点联系紧密且均衡.基于此,从目的地管理角度分别对黄山市内外部旅游网络结构优化提出建议.黄山市旅游流网络结构基本稳定,且与高级别、强吸引力的“标志性”城市旅游资源区位之间存在着强稳定的空间关联关系,这应该也是未来判断一个旅游目的地是否为成熟型旅游目的地的重要标准.This article took Huangshan City,Anhui Province as a case site.Data of group tour and self-guided tour flow of Huangshan City were generated through the internet.With the help of social network analysis method,long-distance tourists and short-distance tourists by time distance were distinguieshed and network characteristics of the above two type tour flows of Huangshan City were analyzed.The results are shown as follows.1)Huangshan City’s group tour and self-guided tour networks present different characteristics.The short-distance tour in the group tour was small and scattered,and the long-distance tour was small and concentrated.The self-guided tour in the short-distance tour had a wide and dense scale,while the long-distance tour had a wide and scattered scale.2)The tour flow of Huangshan City had an obvious core-periphery structure.The core area and the peripheral area were not closely connected,and the hierarchical characteristics of group tours were more obvious than that of self-guided tours.3)The group tour was more dependent on the core node,while the various scenic spots in the self-guided tour were closely connected and balanced.Based on this,from the perspective of destination management,suggestions are made on the optimization of the internal and external tourism network structure of Huangshan City.The tour flow network structure of Huangshan City was basically stable,and there was a strong and stable spatial relationship with the location of high-level and highly attractive“iconic”urban tourism resources.In the future,this would be an important criterion for tourist destinations to judge whether a tourist destination is a mature type.

关 键 词：旅游流 网络结构 长途旅游 短途旅游 团队游 自助游 黄山市 

分 类 号：F59[经济管理—旅游管理]