危机事件冲击下九寨沟景区国内客源市场的空间结构及影响因素  

Spatial structure and influential factors of domestic tourist marketof Jiuzhai Valley under the impact of crisis event

作　　者：刘大均 何俗仿 LIU Dajun;HE Sufang(School of Tourism and Culture Industry,Chengdu University,Chengdu 610106,China)

机构地区：[1]成都大学旅游与文化产业学院,成都610106

出　　处：《华中师范大学学报（自然科学版）》2022年第5期864-870,共7页Journal of Central China Normal University：Natural Sciences

基　　金：教育部人文社会科学研究基金项目(17YJCZH106);成都大学生创新训练计划项目(S202211079085).

摘　　要：探究危机事件下旅游地客源市场空间结构的变化规律,可以为旅游地的灾后恢复以及韧性能力建设提供理论依据与实践借鉴.运用地理集中指数、客源吸引半径、地理探测器等研究方法,以九寨沟景区为例,分析“8.8”九寨沟地震冲击下国内客源市场空间结构的变化特征以及影响因素.研究结果表明:在危机事件的冲击下,九寨沟景区的客源市场集中趋势增强,客源吸引半径减弱.危机事件对九寨沟景区不同距离客源市场的影响具有差异性,邻近客源市场份额增加、远距离客源市场份额呈减少态势.旅游需求、关注度是影响九寨沟景区客源市场空间结构的重要因素,在危机事件的冲击下,关注度逐渐成为首要影响因素.The research on the changes in spatial structure of tourist source market under crisis events provide theoretical basis and practical reference for post-disaster recovery and sustainable development of tourism destination.Taking Jiuzhai Valley as an example,with geographical concentration index,attraction radius,GeoDetector and other research methods,the variation characteristics and influential factors of spatial structure of domestic tourist source market are analyzed under the impact of the“8.8”Jiuzhaigou earthquake.The results show that,under the impact of the crisis,the tourist market concentration trend of Jiuzhai Valley increases,and the tourist attraction radius decreases.The attraction radius decreased from 1,345 kim in 2016 to 1,214 km in 2020.The impact of crisis events on tourist market at different distances in Jiuzhai Valley is different.The market share of neighboring tourist market increases while that of distant tourist market decreases.Tourism demand and attention are important factors that affect the spatial structure of tourist market in Jiuzhai Valley.Under the impact of crisis,attention gradually becomes the primary influential factor.

关 键 词：客源市场 空间结构 九寨沟景区 危机事件 

分 类 号：F590[经济管理—旅游管理]