层次分析法在电视节目评价中的应用  

Application of Analytic Hierarchy Process in TV Program Evaluation

作　　者：王祎 遇琪 姜蕾 张元迪 Wang Yi;Yu Qi;Jiang Lei;Zhang Yuandi(Radio,Film and Television Information Network Center,NRTA,Beijing 100866,China)

机构地区：[1]国家广播电视总局广播影视信息网络中心,北京100866

出　　处：《广播与电视技术》2022年第8期13-17,共5页Radio & TV Broadcast Engineering

摘　　要：随着媒体融合的不断深入,收视率已无法作为电视节目评价的唯一标准,节目质量和传播效果等均可构成评价维度。层次分析法是对非定量因素进行量化分析的经典方法,本文运用该方法,以节目质量、传播效果、观众满意度等六个指标作为评价维度,建立层次结构模型,得到指标权重并排定次序,使电视节目评价更具科学性、层次性和可行性。With the deepening of media integration,audience ratings can no longer be used as the only standard for TV program evaluation.Program quality and communication effect can constitute the dimensions of evaluation.Analytic hierarchy process is a classical method for quantitative analysis of non-quantitative factors.Using this method,this paper takes six indicators such as program quality,communication effect and audience satisfaction as the evaluation dimension,establishes a hierarchical structure model,obtains the index weight and arranges the program order,so as to make the evaluation more scientific,hierarchical and feasible.

关 键 词：层次分析法 权重 电视节目评价 

分 类 号：TN93[电子电信—信号与信息处理]