历史象征主义手法对当代铜陵铜创意品产业的启示  

Enlightenment of History Symbolism to the Contemporary Tongling Copper Creative Industry

作　　者：赵正光 ZHAO Zheng-guang(Tongling Universtiy,Tongling Anhui 244061,China)

机构地区：[1]铜陵学院文学与艺术传媒学院,安徽铜陵244061

出　　处：《铜陵学院学报》2022年第4期98-101,共4页Journal of Tongling University

基　　金：安徽省高校人文社会科学研究项目“安徽汉代铜镜的阴翳美及线性释读与创新”(SK2018A0525)。

摘　　要：铜陵历史上出土铜工艺品中存在着大量的象征主义表现手法。通过对象征主义相关美学概念的阐释,结合历史上的象征主义案例分析、消费者心理、包装营销等方面,给当代铜陵铜创意品产业现状提出了建议:在产品设计加工方面,要从形态要素,构成方式意义和社会心理上入手增加创意;在消费心理方面,要借鉴“自我概念”的象征手法;在宣传包装方面,要充分挖掘传统内涵和象征意义。There are a lot of symbolism expressions in the copper handicrafts unearthed in the history of Tongling.Through the interpretation of the aesthetic concepts related to symbolism,combined with the analysis of historical symbolism cases,consumer psychology,packaging marketing,etc.,this paper puts forward suggestions for the current situation of the contemporary Tongling copper creative industry:in terms of product design and processing,to increase creativity from the three aspects of morphological elements,the meaning of the composition method and psychology;in terms of consumer psychology,to draw on the symbolism of"self-concept";in terms of publicity and packaging,to fully tap the traditional connotation and symbolic significance.

关 键 词：象征主义 铜陵 铜创意品产业 启示 

分 类 号：G124[文化科学]