粉丝经济的政治经济学分析  

A Political-economic Analysis of Fan Economy

作　　者：陈琼秋[1,2] CHEN Qiong-qiu(Hangzhou Normal University Qianjiang College,Hangzhou Zhejiang 310018,China;School of Marxism,University of Chinese Academy of Social Sciences,Beijing China 102488,China)

机构地区：[1]杭州师范大学钱江学院,浙江杭州310018 [2]中国社会科学院大学马克思主义学院,北京102488

出　　处：《苏州大学学报（哲学社会科学版）》2022年第5期124-134,共11页Journal of Soochow University(Philosophy & Social Science Edition)

基　　金：浙江省哲学社会科学规划“高校思想政治工作”专项课题“新时代高校青年教师思想政治工作体系构建研究”(项目编号:19GXSZ35YB);河南省哲学社会科学规划项目“马克思恩格斯的博爱观及其当代价值”(项目编号:2022BKS016)的阶段性成果。

摘　　要：新时代娱乐文化的发展与资本的作用紧密相关,资本活力推进了娱乐工业化、社会化大生产的进程,产生了具有新时代特色的粉丝经济。粉丝经济的高速增长在激发社会主义市场经济活力的同时伴随着消费主义,产生了偶像生产商品化、粉丝经济产业化和金融化以及粉丝群体阶层化的特征,并带来了资本剥削劳动盛行、精神失落和价值观缺失以及贫富差距悬殊等体现在经济、文化以及意识形态方面的社会矛盾和问题,需要用马克思主义政治经济学的立场、观点和方法,从历史的、过程性的、社会关系的思维方式来分析经验事实,做到对现象的解蔽。The development of entertainment culture in the new era is closely related to the role of capital.The vitality of capital promotes the process of entertainment industrialization and social production,and produces a fan economy with the characteristics of the new era.The rapid growth of the fan economy,while stimulating the vitality of the socialist market economy,is accompanied by consumerism,which has produced the characteristics of the commercialization of idol production,the industrialization and financialization of fan economy and stratification of fan groups,and brought about social contradictions and problems in the aspects of economy,culture and ideology,such as the prevalence of capital exploitation and labor,the loss of spirit and values,and the ever widening gap between the rich and the poor.We need to use the standpoint,viewpoint and method of Marxist political economy to analyze the empirical facts from the historical,procedural and social relations thinking mode,so as to unveil the phenomenological veil that covers the truth.

关 键 词：粉丝经济 资本逻辑 政治经济学 

分 类 号：A81[哲学宗教—马克思主义哲学]