共享经济视角下儿童玩具租赁市场发展对策研究  

Research on the Development Countermeasures of Children's Toy Rental Market from the Perspective of Sharing Economy

作　　者：唐丹丹 刘红亚 Tang Dandan;Liu Hongya(Hunan Applied Technology University,Changde,Hunan 415000)

机构地区：[1]湖南应用技术学院,湖南常德415000

出　　处：《玩具世界》2022年第4期13-15,共3页Toys World

基　　金：2021年度湖南省研创项目“‘童心同趣’二手高端玩具租赁平台应用研究”(S202113809025)阶段性成果。

摘　　要：作为网络和共享经济时代的产品,共享玩具交易市场的蓬勃发展正符合中国可持续性经济发展的重大战略要求。文章在概述共享经济概念、发展背景及趋势的基础上,分析共享经济视角下儿童玩具租赁发展的优势以及当下的市场发展情况,提出通过采取完善经营模式、扩展玩具来源、提高服务能力、建立物流网络等方式,促进儿童玩具租赁市场的健康可持续发展。As a product in the era of network and sharing economy,the vigorous development of sharing toy market is in line with the major strategic requirements of China's sustainable economic development.Based on an overview of the concept,development background and trend of the sharing economy,this paper analyzes the advantages of children's toy rental development and the current market development situation under the perspective of the sharing economy,and proposes some ways to promote the healthy and sustainable development of children's toy rental market,such as improving the business model,expanding the source of toys,improving the service ability and establishing the logistics network.

关 键 词：共享经济 玩具租赁 “互联网+” 

分 类 号：TB47[一般工业技术—工业设计]