收藏玩具的市场现状与发展趋势分析  

Analysis on the Market Status and Development Trend of Collection Toys

作　　者：赵婉婷 邓逸钰[1] Zhao Wanting;Deng Yiyu(Beijing Institute of Graphic Communication,Beijing 100000)

机构地区：[1]北京印刷学院,北京100000

出　　处：《玩具世界》2022年第4期16-18,共3页Toys World

摘　　要：近几年,盲盒、潮玩“火出圈”,促进了中国收藏品牌的崛起,但收藏玩具的火爆也带来了一系列问题,使得收藏玩具市场滋生乱象。文章首先分析盲盒、潮玩与收藏玩具的关系,引出收藏玩具兴起的结论;其次分析收藏玩具得以火爆的原因,总结收藏玩具未来发展趋势与市场潜力,最后结合实际提出收藏玩具火爆背后隐含的问题。In recent years,blind boxes and art toys have become"popular",promoted the rise of Chinese collection brands.But the popularity of collection toys has also brought a series of problems,causing chaos in the collection toy market.This paper first analyzes the relationship between blind boxes,art toys and collection toys,and draws the conclusion of the rise of collection toys.Secondly,it analyzes the reasons for the popularity of collection toys,summarizes its future development trend and market potential,and finally puts forward hidden problems behind the popularity of collection toys based on the actual situation.

关 键 词：收藏玩具 潮玩 文化产业 

分 类 号：F426.8[经济管理—产业经济]