品牌角色优势作用下的产品营销推广分析--以LINEFRIENDS卡通角色为例  

Analysis of Product Marketing Promotion under the Effect of Brand Role Advantages-Taking the Cartoon Role of LINE FRIENDS as an Example

作　　者：庞伊扬 Pang Yiyang(Academy of Arts&Design,Qingdao University,Qingdao,Shandong 266000)

机构地区：[1]青岛大学美术学院,山东青岛266000

出　　处：《玩具世界》2022年第4期142-144,共3页Toys World

摘　　要：为了更好地了解品牌角色形象与产品营销推广之间的联系,文章以LINE FRIENDS品牌的卡通风格角色形象为研究对象,通过分析LINE FRIENDS品牌角色优势以及在产品的营销推广方面发挥的作用,总结出好的品牌角色形象对产品营销推广的重要性,从而为我国产品营销发展提供经验借鉴。In order to better understand the relationship between brand role image and product marketing promotion,this paper takes the role image with cartoon style of LINE FRIENDS brand as the research object,and summarizes the importance of good brand role image to product marketing promotion through analyzing the advantages of LINE FRIENDS brand role and its function in product marketing promotion,so as to provide experience and reference for the development of product marketing in China.

关 键 词：LINEFRIENDS 品牌角色 产品营销 

分 类 号：G124[文化科学] TB472[一般工业技术—工业设计]