作为媒介的自拍:基于技术偏向性的审视  

Selfie as Media:A Review Based on Technology Bias

作　　者：李佳楠 牟怡 Li Jianan;Mou Yi

机构地区：[1]上海交通大学媒体与传播学院,上海200240

出　　处：《传媒观察》2022年第9期51-58,共8页Media Observer

基　　金：国家社科基金资助项目“国家人工智能战略下新闻传播产业创新研究”(18BXW046)的研究成果。

摘　　要：人们总希望借助媒介留存时间、收纳记忆、探究自我,这一愿望在面对自己的肖像照时尤为凸显。自拍作为视觉信息记录工具,似乎是对个体生活的忠实记录,但实质上,自拍实践是一个隐蔽地植入其固有价值偏向的过程。本文基于媒介环境学理论,聚焦日常生活的自拍实践,以技术发展视角探索自拍对场景构建、自我认知的影响。自拍以其媒介偏向与媒介特征,构建静止而割裂的时空环境,重塑“此时”的定义;创建虚实交织的赛博空间,改变“此地”场景;塑造美颜幻像使人高度卷入,重塑“此身”认知。始于人们探索“存在”目的的自拍,终究难以使人照入自我。我们不能落入技术决定论的悲观情绪,但身处自拍构建的“充满魔力”的环境中,人们必须认识其固有的技术偏向性及其对我们日常生活尤其是社交环境的影响,牢牢把握使用者的主体地位,自觉抵抗“技术反噬”,以避免落入媒介技术的支配之中。People always hope to retain time,store memories,and explore themselves with the help of media,especially when they face their own selfies.Selfie,as a visual recording tool,seems to be a faithful recorder of our life.But in fact,selfie implants its inherent value bias implicitly.This article is based on the theory of media ecology and focuses on the practice of selfie in daily life.Additionally,I will explore the impact of selfie on scene construction and self-cognition from the perspective of technological development.Selfie constructs a static and fragmented space-time environment,reshaping the definition of "this moment".It creates a cyberspace that connects virtual and reality,changing the "here" scene.It also shapes the beauty fantasy and makes people highly involved,reshaping "myself" cognition.We cannot fall into the pessimism of technological determinism and must always remember that we are in a "magic" environment constructed by photos.Recognizing its inherent technological bias and its impact on daily life,we are supposed to firmly grasp the user’s dominant position and consciously resist "technical backlash",so as not to fall into the domination of media technology.

关 键 词：自拍 媒介环境学 自我认知 赛博空间 媒介真实 

分 类 号：G206[文化科学—传播学]