争夺场域的转移:俄乌冲突中的第五维空间舆论战  

Shift of Contest Fields:War of Public Opinion on Fifth-Dimension Field in UkraineRussia Conflict

作　　者：李龙 马路遥 苗丽娜 Li Long;Ma Luyao;Miao Lina

机构地区：[1]华南师范大学新闻传播系,广东广州510631 [2]上海外国语大学新闻学院,上海200083 [3]暨南大学新闻与传播学院,广东广州510520

出　　处：《传媒观察》2022年第9期65-72,共8页Media Observer

基　　金：国家社科基金重大研究专项(21VGQ008)阶段性成果。

摘　　要：2022年突然爆发的俄乌冲突,最显著的特征,就是冲突双方将各自掌握的主流媒体作为此轮“混合战争”中的武器。俄罗斯及欧美大国开辟了以舆论操纵、话语斗争和网络攻防为主体的第五维战场,系统性地展现了如何运用媒介在全球舆论场进行信息操控与认知塑造的战略行动。美西方大国利用媒介施加依附性权力、生产性权力和资源性权力,将媒介武器化并进行精准打击。其重点围绕控制信息流动采取了一系列措施,包括扩大媒介话语优势、操纵平台规则、炮制虚假信息、阻止黑客侵入、直接发动网络攻击等。在经济和政治全球化的大环境下,俄乌冲突的媒介武器化趋势为如何应对西方舆论压制、进行舆论反制提供了更多的思考方向。Compared with the previous features,the most significant one of the Russia-Ukraine conflict that erupted in 2022,is that the global media has become a weapon for both sides of the conflict.With the U.S.and western mainstream media as the representative in this round of hybrid warfare,Russia and the western powers opened up a fifth battlefield with public opinion manipulation,discourse struggle and cyber-attack and defense,systematically demonstrating how to use media hegemony to manipulate information and shape cognition in the global public opinion arena.The U.S.and western powers use the media to exert dependent,productive and resource power,using the media as a weapon of precise strike.It focuses on controlling information flow by means of expanding media discourse dominance,manipulating platform rules,concocting disinformation,blocking hacker intrusion,and launching direct cyber-attacks.In the context of economic and political globalization,the media weaponization trend of the Russia-Ukraine conflict provides fruits for thought in terms of how to counter the oppressive power of western public opinion.

关 键 词：俄乌冲突 媒介霸权 媒介武器化 舆论战 

分 类 号：G206[文化科学—传播学]