新媒体环境下高校图书馆数字阅读推广服务研究  

Research on the digital reading promotion service of university library in the new media environment

作　　者：王利君[1] 周芬[1] 徐小青 WANG Lijun;ZHOU Fen;XU Xiaoqing(Central South University Library,Changsha 410083,Hunan,China)

机构地区：[1]中南大学图书馆,湖南长沙410083

出　　处：《资源信息与工程》2022年第5期99-101,105,共4页Resource Information and Engineering

基　　金：2021年湖南省高校图工委项目(2021L022);2021年湖南省图书馆学会重点项目(XHZD1018)。

摘　　要：新媒体技术的迅速发展给读者的阅读习惯和需求带来了冲击和转变,新媒体环境下高校图书馆的服务思维、服务方式、服务内容、服务定位等也有了巨大的变化,对高校图书馆来说是机遇也是挑战。高校图书馆应将新媒体和阅读推广工作有效地结合,转变服务方式,创新服务路径,提高阅读推广服务效果。文章以中南大学图书馆开展新媒体数字阅读推广服务工作为例,探讨新媒体环境下高校图书馆开展数字阅读推广服务的策略。The rapid development of new media technology has brought impact and changes to readers'reading habits and needs.Under the new media environment,the service thinking,service methods,service content,and service positioning of university libraries have undergone tremendous changes.This is an opportunity and a challenge for academic libraries.University libraries should effectively combine new media and reading promotion work,transform service methods,innovate service paths,and improve the effect of reading promotion services.This article took the Central South University Library's new media digital reading promotion service work as an example to discuss the strategy of university libraries to carry out digital reading promotion services under the new media environment.

关 键 词：新媒体 高校图书馆 阅读推广 

分 类 号：G258.6[文化科学—图书馆学]