基于SWOT-AHP的浚县旅游可持续发展研究  

Research on Sustainable Tourism Development of Xun County Based on SWOT-AHP

作　　者：高健康 胡宗上 楚端玉 陈帅 卫红[1] GAO Jian-kang;HU Zong-shang;CHU Duan-yu;CHEN Shuai;WEI Hong(College of Landscape Architecture and Art,Henan Agricultural University,Zhengzhou,Henan 450002)

机构地区：[1]河南农业大学风景园林与艺术学院,河南郑州450002

出　　处：《辽宁农业科学》2022年第5期45-50,共6页Liaoning Agricultural Sciences

基　　金：河南省软科学研究计划项目(212400410023);河南省高校人文社会科学研究一般项目(2021-ZZJH-159)。

摘　　要：近年来,文旅融合已成为推进地区经济快速发展和产业转型的有效举措。浚县素有“黎阳收,顾九州”的美誉,旅游资源丰富,但旅游业发展十分滞后。利用SWOT-AHP分析法,对浚县旅游发展的优势、劣势、机遇和威胁进行量化分析。结果表明:浚县旅游的优势>机遇>劣势>威胁,战略四边形位于SO区域,战略强度系数ρ>0.5,浚县旅游业应积极采取SO(增长型)发展战略,依托内部优势,抓住外部机遇,同时要重视自身问题,实现浚县旅游业可持续发展。In recent years, the integration of culture and tourism has become an effective measure to promote the rapid development of regional economy and industrial transformation. Xun county is known for its rich tourism resources, but the development of tourism is lagging behind. Using SWOT-AHP analysis method, the advantages, disadvantages, opportunities and threats of Xun county’s tourism development are quantitatively analyzed. The results show that: the advantages>opportunities>disadvantages>threats of tourism of Xun county, strategic quadrilateral is located in SO region, strategic intensity coefficient ρ>0.5, tourism of Xun county should actively adopt SO(growth type) development strategy, rely on internal advantages, seize external opportunities, and pay attention to its own problems to realize sustainable development of tourism of Xun county.

关 键 词：浚县 SWOT-AHP分析 旅游资源评价 可持续发展 

分 类 号：F592.7[经济管理—旅游管理]