Transaction or Membership?Impact on On-Demand Delivery Service Platforms'Profits,Consumer Surplus,and Labor Welfare  

作　　者：Danna Chen Yongwu Zhou Xinxin Guan Xiaogang Lin 

机构地区：[1]School of Business Administration,South China University of Technology,Guangzhou 510640,P.R.China [2]School of Management,Guangdong University of Technology,Guangzhou 510520,P.R.China

出　　处：《Journal of Systems Science and Systems Engineering》2022年第5期563-593,共31页系统科学与系统工程学报（英文版）

基　　金：Xiaogang Lin is the corresponding author.We thank the Editor(s)and two anonymous referees for their constructive and insightful comments,which help us significantly improve the quality of our paper.This paper was supported by the National Natural Science Foundation of China under Grant No.72001048.

摘　　要：In recent years,two pricing policies are commonly adopted by on-demand delivery service platforms(e.g,Meituan PaoTui and Costco)that provide delivery services to heterogeneous customers via self-scheduling providers.One called"transaction-based"pricing policy(TBPP)allows the platforms to determine a per-service wage paid to providers and a price charged to customers for each transaction.The other one called"membership-based"pricing policy(MBPP)also allows the platforms to announce a wage paid to providers but charge customers a membership fee for using an unlimited number of the services in a certain period(e.g.,one month).This paper considers an on-demand delivery service platform with self-scheduling providers and two classes of customers(i.e.,regular and frequent customers).We aim to analyze and compare the platform's profits and welfare performances generated by the two pricing policies.If the number of regular customers and their preference for TBPP equal the number of frequent customers and their preference for MBPP,respectively,we show that compared with the MBPP,employing the TBPP is beneficial for the platform but is detrimental for customers and providers.However,adopting the MBPP(TBPP)can simultaneously benefit the platform,customers and providers if frequent customers'preference for MBPP is higher(lower)than regular customers'preference for TBPP or the number of frequent customers is larger(less)than regular customers.

关 键 词：On-demand delivery service platforms pricing policies profit consumer surplus labor welfare 

分 类 号：F713[经济管理—产业经济]