CHINESE GO WARM AND FUZZY OVER WINTER OLYMIPICS MASCOT  

“冰墩墩”风靡世界

出　　处：《Good Neighbours》2022年第2期57-59,共3页友邻（英文版）

摘　　要："Have you got a Bing Dwen Dwen?"Many Chinese people now tend to start a conversation with this greeting,as the panda mascot continues to be a smash hit at the ongoing Beijing 2022 Olympic Winter Games.As of the afternoon of February 7,2022,topics related to the chubby giant panda cub in a hard,transparent body suit had generated 2.58 billion views on China's Twitter-like social plat form Weibo,with enamored fans expressing their love and asking where they could buy the bear.颁奖特制版“冰墩墩”、新春特别版“冰墩墩”成为“吸晴”的“新宠”;赛场内外的特许商品零售店纷纷排起了长队;各种类型的“冰墩墩”艺术作品传递着浓浓深情和深深祝福……连日来,吉祥物“冰墩墩”成为北京冬奥会赛场之外最令人瞩目的焦点,化身海内外人士争相抢购的全球“顶流”产品。

关 键 词：海内外人士 风靡世界 吉祥物 艺术作品 特许商品 北京冬奥会 赛场 零售店 

分 类 号：F42[经济管理—产业经济]