近海岛屿型村落旅游发展策略研究——以汕头市妈屿岛为例  

Research on Tourism Development Strategy of Offshore Island Villages:A Case of Mayu Island in Shantou

作　　者：吴嘉琦 王霖 孔惟洁 Wu Jiaqi;Wang Lin;Kong Weijie

机构地区：[1]华中科技大学建筑与城市规划学院 [2]广州市城市规划设计有限公司

出　　处：《城市建筑》2022年第19期76-79,共4页Urbanism and Architecture

基　　金：国家自然科学基金重点项目(52078228)。

摘　　要：文章以汕头市榕江与南海交界岛屿妈屿岛为例,探讨近海岛屿型村落的空间特色与旅游发展策略。通过分析妈屿岛的生态环境、江海口岸的关防历史和因海而生的妈祖文化三类旅游资源,构建山海观光、聚落体验、关防展览的生态、文化、历史旅游空间,并在发展模式、业态产品与品牌项目方面,提出相应的旅游发展策略。This paper discusses the spatial characteristics and tourism development strategies of offshore island villages by taking Mayu Island,an island at the junction of Rongjiang and the South China Sea in Shantou as an example.By analyzing the ecological environment of Mayu Island,the customs defense history of port between the river and the sea and Mazu culture born from the sea,the paper proposes to build an ecological,cultural and historical tourism space for mountain and sea sightseeing,settlement experience and customs and defense exhibition,and puts forward corresponding tourism development strategies in terms of development mode,format products and brand projects.

关 键 词：近海岛屿 资源分析 旅游发展策略 妈屿岛 

分 类 号：TU982.29[建筑科学—城市规划与设计]