市场信息不对称背景下中小物流企业农产品物流发展策略研究  

Research on agricultural product logistics development strategy of small and medium-sized logistics enterprises under the background of market information asymmetry

作　　者：於少臣 YU Shao-chen(Department of Industrial Economics,University of Chinese Academy of Social Sciences,Beijing 102488,China)

机构地区：[1]中国社会科学院大学工业经济系,北京102488

出　　处：《湖北农业科学》2022年第18期216-221,共6页Hubei Agricultural Sciences

基　　金：广州市技工教育市级研究课题(GZHRK1029B29)。

摘　　要：首先提出了物流供应链协调模型假设,基于Stackelberg博弈和单周期报童模型构建了生产商和零售商的利润函数,对物流供应链进行了分析;为了能够实现物流供应链的协调,研究了具体的回购契约形式;最后应用MATLAB软件进行了算例分析。结果表明,在批发价格契约下,农产品信息即使存在信息不对称情况,也不一定会对供应链总收益造成损害;回购契约能够保障农产品信息的共享,并能对供应链实现有效协调。Firstly,the hypothesis of logistics supply chain coordination model was put forward,the profit function of manufacturers and retailers was constructed based on Stackelberg game and single cycle newsboy model,and the logistics supply chain was ana⁃lyzed;in order to realize the coordination of logistics supply chain,the specific form of repurchase contract was studied;finally,an example was analyzed by MATLAB software.The results showed that under the wholesale price contract,even if the information asym⁃metry of agricultural products existed,it would not necessarily damage the total income of the supply chain;the repurchase contract could ensure the sharing of agricultural product information and effectively coordinate the supply chain.

关 键 词：信息不对称 物流 供应链 农产品 协调 

分 类 号：F326.6[经济管理—产业经济] F224.32