从法国看欧洲的互联网平台治理  

Platform Governance in Europe from French Perspective

作　　者：张伟[1] ZHANG Wei

机构地区：[1]北京工商大学传媒与设计学院

出　　处：《传媒经济与管理研究》2022年第1期102-115,共14页Media Economics and Management Research

基　　金：国家社科基金项目“全球数字治理下的互联网规则形成机制研究”(21BXW008)。

摘　　要：随着互联网技术的不断发展,特别是2020年以来新冠疫情的影响,极大推动了法国各行各业的数字化发展。法国总统马克龙对于互联网治理展现出越来越明确的雄心,2019年以来欧洲各国开始对GAFA征收数字税,这一举动也展露出法国引领欧盟互联网治理的决心,2020年以来,数字税成为欧美贸易谈判中的重要筹码。在数字经济的刺激之下,法国各个产业呈现出多元文化的竞争趋势,作为文化大国,扩大其数字文化影响力成为法国的重要国际战略。With the high-speed development of Internet technology and the influence of the COVID-19 since 2020,the digitization of life in France has developed dramatically.French President Macron shows more and more clear ambition for Internet governance.Since 2019,European countries have begun to levy digital tax on GAFA,showing France s determination to lead EU Internet governance.Since 2020,digital tax has become an essential chip in European and American trade negotiations.Stimulated by the digital economy,various industries in France show a trend of devise competition.As a cultural power,expanding its digital cultural influence has become an essential international strategy for France.

关 键 词：互联网 平台治理 数字文化产业 

分 类 号：F42[经济管理—产业经济]