影像传播视角下镇江红色文化符号传播路径创新研究  

Research on the Communication Path Innovation of Zhenjiang Red Cultural Symbols from the Perspective of Image Communication

作　　者：李莎[1] 孟翔[1] 朱其林[1] LI Sha;MENG Xiang;ZHU Qilin(Art School of Jiangsu University,Zhenjiang Jiangsu,212013,China)

机构地区：[1]江苏大学艺术学院,江苏镇江212013

出　　处：《文化创新比较研究》2022年第7期66-69,共4页Comparative Study of Cultural Innovation

基　　金：2020年度江苏省高校哲学社会科学研究一般项目“意识形态视野下当代中国动画角色设计与创新研究”(课题编号:2020SJA2062);2019年江苏大学高等教育教改研究项目“以立德树人为导向进行《卡通绘画技法与欣赏》课程思政改革研究与实践”(项目编号:2019JGYB071)。

摘　　要：随着网络传播及数字技术的飞速发展,影像传播红色文化符号能够突破时空局限,提升红色文化传播效果,成为红色文化符号传播的有效手段。该文以影像传播特点为切入点,研究镇江红色文化符号内容、形式、传播创新路径,从而实现大众对镇江红色文化符号的理解、认同与传承,旨在为镇江红色文化符号创新路径提供可供参考的建议。With the rapid development of network communication and digital technology, image communication of red cultural symbols can break through the limitations of time and space, improve the communication effect of red culture, and become an effective means of red cultural symbol communication. Taking the characteristics of image communication as the starting point, this paper studies the content, form and communication innovation path of Zhenjiang red cultural symbols, so as to realize the public’s understanding, recognition and inheritance of Zhenjiang red cultural symbols, aims to provide reference suggestions for the innovation path of red cultural symbols in Zhenjiang.

关 键 词：影像传播 镇江红色文化 符号 

分 类 号：G206[文化科学—传播学]