国家森林公园旅游体验质量研究——以张家界国家森林公园为例  

A Study on the Quality of Tourism Experiences in National Forest Parks

作　　者：陈玉莲 吴丽丽 CHEN Yu-lian;WU Li-li(Guangdong Technology College,Zhaoqing,Guangdong,526100,China)

机构地区：[1]广东理工学院,广东东肇庆526100

出　　处：《武汉商学院学报》2022年第4期13-18,共6页Journal of Wuhan Business University

摘　　要：疫情持续的当下,人们更关注健康,关注生态。森林旅游作为生态旅游重要组成部分,是人们健康出游的选择。提升森林旅游体验质量是必然的。张家界国家森林公园是中国第一个国家森林公园,具有代表性。文章采用内容分析法,以网络旅游评论为研究样本,借助ROST Content Mining软件的词频统计、语义网络分析、情感分析功能,并建立分析类目,探究旅游者在森林公园旅游过程中的旅游体验质量。研究表明,旅游者对森林公园的景观关注度较高;森林公园旅游体验主要在景观感知与自我体验上;森林公园旅游体验质量整体水平较佳,但仍有提升空间,门票制度是带来消极情感倾向的主要因素。本研究对提升森林公园旅游体验质量具有一定的借鉴意义。In the context of the ongoing pandemic, people are paying more attention to health and ecology.As an important part of ecological tourism, forest tourism is one of people’s preferences of wellness tourism, making it necessary to improve the quality of tourism experiences in forest parks.Being the first national forest park in China, Zhangjiajie National Forest Park is representative.This paper uses content analysis to explore the quality of tourism experience in forest parks by using such functions of ROST Content Mining System as frequency, semantic network analysis and sentiment analysis.The results show that(1) tourists pay more attention to the landscape of forest parks;(2) tourism experiences in forest parks mainly depend on landscape perception and self-experience;(3) the overall quality of tourism experiences in forest parks is relatively good, but there is still room for improvement, with the ticket system being the main factor that brings negative affective disposition.This study has certain reference significance for improving the quality of tourism experiences in forest parks.

关 键 词：网络旅游评论 旅游体验质量 内容分析法 森林公园 

分 类 号：F592.7[经济管理—旅游管理] S759.91[经济管理—产业经济]