横店影视城的创意生产与受众研究  

Study on Creative Production and Audience of Hengdian World Studios

作　　者：周鑫蓉 ZHOU Xinrong(Zhejiang Guangsha Vocational and Technical University of Construction,Jinhua Zhejiang,322100,China)

机构地区：[1]浙江广厦建设职业技术大学,浙江金华322100

出　　处：《文化创新比较研究》2022年第4期101-105,共5页Comparative Study of Cultural Innovation

基　　金：2020年浙江省文化和旅游厅课题“文旅融合背景下浙江影视旅游发展路径研究——以横店为例”(项目编号:2020KYY026);2021年金华市社科联课题“横店影视城的创意生产与受众接受研究”(项目编号:YB2021118)。

摘　　要：文化是旅游的灵魂,在文旅融合的背景下,文化创意与旅游两大产业的融合发展已成为经济发展的新动力。该文在研究文化创意旅游的现状后,提出了相关发展策略,并进行了实证研究。以横店影视城为例,通过实地考察、问卷调研等,研究影视文化旅游创意的生产和受众,总结其文化创意旅游的发展经验,并提出了横店影视城创意旅游发展的建议。Culture is the soul of tourism. Under the background of cultural and tourism integration, the integration of cultural creativity and tourism has become a new driving force for economic development. After studying the status quo of cultural and creative tourism, this article proposes relevant development strategies and conducts empirical research. Taking Hengdian World Studios as an example, through field investigations, questionnaire surveys, etc., the production and audience of cultural tourism creativity are studied, and the development experience of cultural and creative tourism is summarized, and suggestions for the development of creative tourism in Hengdian World Studios are put forward.

关 键 词：创意旅游 影视旅游 横店影视城 

分 类 号：F592[经济管理—旅游管理]