探讨汽车展厅中的AR技术运用  

Discussion on the Application of AR Technology in Car Showrooms

作　　者：葛婧宜 Ge Jingyi

机构地区：[1]南京航空航天大学金城学院,江苏省南京市211106

出　　处：《时代汽车》2022年第21期10-12,共3页Auto Time

摘　　要：5G时代已经悄然而至,AR(增强现实)、VR(虚拟现实)等高新科技得到越来越多企业的青睐,AR技术日益成熟,其实际应用范围不断拓展,特别是在医疗、建筑及设计领域内表现出较高价值,AR技术逐渐改变着人们的生产、生活方式。本文从介绍汽车展厅的功能作用着手,借此AR技术概念、特点及其用于汽车展厅设计领域遵循的几点原则,较为深入的探究AR技术在汽车展厅空间设计方面的应用措施方法,希望能从理论层面上给汽车展厅设计实践带来一定帮助。The 5G era has come quietly.High-tech such as AR (Augmented Reality) and VR (Virtual Reality) are favored by more and more enterprises.AR technology is gradually changing people’s production and lifestyle.This article starts from introducing the function of the car showroom,and uses the concept,characteristics and principles of AR technology in the field of car showroom design to explore the application measures and methods of AR technology in the space design of car showroom.From the theoretical level,it will bring some help to the design practice of automobile showroom.

关 键 词：汽车展厅 虚拟现实 空间设计 技术措施 

分 类 号：F42[经济管理—产业经济]