以创品牌为抓手促进钢铁行业质量效益双提升  

CREATE BRAND AS THE STARTING POINTS TO PROMOTE THE QUALITY AND BENEFIT PROMOTION IN IRON AND STEEL INDUSTRY

作　　者：付静[1] Fu Jing(China Metallurgical Information and Standard Research Institute,Beijing 100730,China)

机构地区：[1]冶金工业信息标准研究院,北京100730

出　　处：《冶金信息导刊》2022年第5期1-3,17,共4页Metallurgical Information Review

摘　　要：近日,《原材料工业“三品”实施方案》发布,部署原材料品种培优、品质提升和品牌建设三大工程。重点针对品牌工作进行分析与研究,回顾钢铁行业品牌工作的成绩与问题,提出并分析在创品牌过程中标准化工作的引领作用,评价活动的示范作用,以及宣传工作的积极导向。通过创品牌,促进企业质量变革、效率变革、动力变革,实现企业质量效益双提升。Recently,“Variety,quality and brand implementation plan in raw material industrial”deployed the three major projects of variety training,quality improvement and brand building.This paper mainly aimed at analysis and research of brand work.The achievements and problems in the iron and steel industry brand were reviewed.The leading role of standardization work,the exemplary role of evaluative activity,and the positive orientation of publicity work in the process of brand building were put forward and analyzed.Through the creation of brand,the enterprises promote quality reform,efficiency reform,dynamic reform,to achieve the quality and efficiency promotion.

关 键 词：品种 品质 品牌 钢铁 

分 类 号：F42[经济管理—产业经济]