Marketing Analytics Case Study: Hotel Catalonia Barcelona Plaza  

作　　者：Lan Shen 

机构地区：[1]International Business Economics,University of Nottingham,Ningbo 315000,Zhejiang Province,China

出　　处：《Proceedings of Business and Economic Studies》2022年第5期110-126,共17页商业经济研究（百图）

摘　　要：Imagine a scenario where Hotel Catalonia Barcelona Plaza approached a consulting company,seeking to understand its customers and improve its performance.The hotel provided its room booking records from 2015 to 2017 to the consulting company,while the consulting company collected tweets about the hotel,its customer reviews from Booking.com,and the reviews of other hotels in Barcelona.With all the data collected,the consulting company conducted an analysis to help the client hotel understand its customers and performance,and subsequently provided corresponding recommendations based on the findings.

关 键 词：Marketing analytics Luxury marketing Tourism marketing 

分 类 号：F42[经济管理—产业经济]