俄文科技广告文本中数字符号的功用分析  

Analysis on Digital Symbols in Russian Technical Advertisement Texts

作　　者：于洪波 YU Hongbo(Pushkin State Russian Language Institute,Moscow,117485,Russia)

机构地区：[1]国立普希金俄语学院,俄罗斯莫斯科117485

出　　处：《文化创新比较研究》2021年第34期69-72,92,共5页Comparative Study of Cultural Innovation

摘　　要：文章研究和总结了数字作为一种交流战略手段在科技广告文本中的不同影响和表象。为了体现广告主体的职业性,获取受众对被介绍的产品的信任度,在句法和词法水平上数字得到了广泛的使用。文章指出了在俄文科技广告文本中数字的称名作用、交流作用和广告作用。在考虑到受众心理和物质需求的同时,数字不仅用于描写、介绍广告主体(产品生产销售商,广告文本撰写人)和客体(科技产品)信息,还对受众产生了心理暗示和影响。This article studies and summarizes the different influences and appearances of numbers as a means of communication strategy in the text of science and technology advertising.In order to reflect the professionalism of the advertising subject and obtain the audience's trust in the introduced products,numbers have been widely used at the syntactic and lexical level.The article points out the denomination,communication and advertising functions of numbers in Russian technology advertising texts.While taking into account the psychological and material needs of the audience,numbers are not only used to describe and introduce the subject of the advertisement(product manufacturer and seller,advertisement text writer)and object(technical product)information,but also produce psychological hints and influences on the audience.

关 键 词：符号语言学 科技广告文本 交流战略 信息数据 数字 

分 类 号：H146.2[语言文字—汉语] H35