Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry  

作　　者：Yang Hui Gibbs David Jonas E.G.Andrew Gao Peng 

机构地区：[1]Shanghai Publishing and Printing College,Shanghai Research Institute of Publishing and Media [2]Department of Geography,University of Hull [3]Institute for Global City,Shanghai Normal University

出　　处：《全球城市研究（中英文）》2022年第2期97-120,共24页Global Cities Research

基　　金：The 2022 High-level Talents Research Launch Project of SPPC,2022RCKY10。

摘　　要：This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.

关 键 词：Industry Clusters Brands and Branding Chinese Baijiu 

分 类 号：F426.82[经济管理—产业经济] F273.2