基于消费者剩余理论的旅游产品定价分析  

Analysis of Pricing of Tourism Products Based on Consumer Surplus Theory

作　　者：吴静 陆嵬喆 Wu Jing;Lu Weizhe(Changzhi Open University,Changzhi Shanxi 046000;Research Center of Industrial and Mining City Transformation and Development,Shanxi Institute of Technology,Yangquan Shanxi 045001)

机构地区：[1]长治开放大学,山西长治046000 [2]山西工程技术学院工矿城市转型发展研究中心,山西阳泉045001

出　　处：《山东纺织经济》2022年第9期9-12,共4页Shandong Textile Economy

基　　金：山西省哲学社会科学规划课题“文旅融合视角下山西矿业城市旅游开发路径研究”(课题编号:2020YJ211)研究成果;山西省高等学校哲学社会科学研究项目“山西典型矿业城市文化与旅游融合发展研究”(课题编号:2020w280)研究成果。

摘　　要：旅游产品已经成为人们社会生活中的重要构成,这就使得人们对旅游行业的发展更加关注,旅游行业也得以迅速发展。本文从消费者剩余理论角度出发,分析作为旅游产品的经营者怎样从消费者角度出发,确定更为合理有效的旅游产品价格,得到更为合理的收益或者能够得到超出预期的利润,对旅游产品合理定价具有重要影响。Tourism products have become an important part of people’s social life,which makes people pay more attention to the development of the tourism industry,and the tourism industry has been developing rapidly.From the perspective of consumer surplus theory,the paper analyzes how the operators of tourism products determine more reasonable and effective prices of tourism products from the perspective of consumers,so as to obtain more reasonable income or to get more than expected profits,which has an important influence on the reasonable pricing of tourism products.

关 键 词：消费者剩余 旅游产品 定价分析 

分 类 号：F592[经济管理—旅游管理]