新冠肺炎疫情对我国体育产业上市公司股价指数的影响研究--基于网络搜索数据视角  

Impact of Novel Coronavirus Pneumonia on Stock Index of China's Sports Industry Listed Companies--From the perspective of network search data

作　　者：刘行明[1] 陈颇 LIU Xing-ming;CHEN Po(Team of Physical Education,Chongqing Bashu Secondary School,Chongqing 400013,China;College of Physical Education and Health Science,Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆市巴蜀中学体育组,重庆400013 [2]重庆师范大学体育与健康科学学院,重庆401331

出　　处：《浙江体育科学》2022年第6期26-32,共7页Zhejiang Sport Science

基　　金：国家社会科学基金项目资助(21XTY002、17BTY058)。

摘　　要：基于投资者行为理论,构建了新冠肺炎疫情影响我国体育产业上市公司股价指数波动的理论框架,利用网络搜索数据,从理论和实证角度探究了本次新冠肺炎疫情对我国体育产业上市公司股价指数的影响效应。结果表明:①本次疫情作为一种非常典型的暂时性外部冲击对相关行业(企业)的生产、经营及其管理等方面均产生了较大影响,显著特点表现为关联行业(企业)股价指数的剧烈波动。②新冠肺炎疫情发生以后,相关关键词的网络搜索量陡然增加,而体育产业上市公司的股价指数则突然大幅下跌,两者表现出非常鲜明的反向演变趋势,印证了网络搜索数据对本次疫情发生与发展的快速反应能力和准确刻画能力,其对本次疫情的监测具备较强时效性。③在不管是否考虑宏观经济形势、中观行业发展、微观企业行为的前提下,本次新冠肺炎疫情的发生与发展对我国体育产业上市公司股价指数均产生了非常显著的负面影响,并且这种影响也可以通过A股与港股体育产业概念板块中部分个股的股价剧烈波动得以充分体现。最后,根据文章存在的不足,提出了些许启示。Novel coronavirus pneumonia epidemic impact on China's sports industry listed companies'stock price index volatility is constructed based on investor behavior theory.The influence of the new crown pneumonia epidemic on China's sports industry listed companies'stock index is explored from the theoretical and empirical perspectives using the Internet search data.The results show that:①As a very typical temporary external shock,the epidemic has a great impact on the production,operation,and management of related industries(enterprises),which is characterized by sharp fluctuations in the stock price index of related industries(enterprises).②After the novel coronavirus pneumonia outbreak,the search volume of related keywords increased sharply,while the stock index of sports industry listed companies suddenly dropped sharply.Both showed a very clear reverse evolution trend,which confirmed the rapid response ability and accurate portrayal ability of the Internet search data to the occurrence and development of the epidemic.③Novel coronavirus pneumonia has a very significant negative impact on the stock index of China's sports industry listed companies,regardless of whether the macro-economic situation,the development of mesa industry and the behavior of micro enterprises are taken into consideration.And this effect can also be fully realized through the sharp fluctuation of the stock price of some stocks in the A and sports stocks.Finally,according to the shortcomings of this paper,some enlightenment is put forward.

关 键 词：新冠肺炎疫情 网络搜索 体育产业 上市公司 股价指数 

分 类 号：G80-05[文化科学—运动人体科学]