文化差异视阈下中国少儿出版物“走出去”策略探析  

Analysis on"Going Out"Strategies of Chinese Children's Publications from the Perspective of Cultural Differences

作　　者：许群航 XU Qunhang(School of Economics and Finance,Xi'an International Studies University,Xi'an Shaanxi,710128,China)

机构地区：[1]西安外国语大学经济金融学院,陕西西安710128

出　　处：《文化创新比较研究》2021年第15期105-108,共4页Comparative Study of Cultural Innovation

基　　金：陕西省社会科学基金年度项目“陕西跨境电商企业发展中的跨文化沟通问题与对策研究”(项目编号:2018M24)的阶段性研究成果。

摘　　要：“中国图书对外推广计划”实施以来,中国图书“走出去”取得了显著成效,我国少儿图书输出引入比也有所提高,但中国原创少儿图书依然处于明显的劣势低位。该文从文化差异论的视角,分析文化因素对少儿出版物“走出去”在作品选择,投资策略,出版物的外观装帧、设计、印刷以及翻译4个方面的影响,并由此提出可行的策略,旨在为出版业推动少儿图书“走出去”提供参考。Since"The plan of Chinese books overseas promotion"has been implemented,Chinese books have made remarkable achievements in"going out".The ratio of exported and imported children's books in China has also been improved.However,Chinese original children's books are still in an obvious disadvantageous position.Based on the theory of cultural differences,the paper intends to analyze how cultural factors influence on children's books"going out"in the selection of books,investment strategies,the appearance of the publications,designing,printing,binding and translation,and thus tentatively proposes some feasible solutions,aiming at providing some the reference opinions for children's books to go out.

关 键 词：文化差异 少儿出版物 跨文化意识 

分 类 号：G239.26[文化科学]