贫困地区乡村旅游减贫效应及参与意愿的影响机制研究--基于四川省6个乡村旅游示范村的数据  

Poverty Reduction Effect and Participation Intention of Rural Tourism in Poor Areas:Based on the Data of 6 Rural Tourism Demonstration Villages in Sichuan Province

作　　者：罗莹 姚增福 LUO Ying;YAO Zengfu(School of Management,China West Normal University,Nanchong,Sichuan 637000,China;Business School,China West Normal University,Nanchong,Sichuan 637000,China)

机构地区：[1]西华师范大学管理学院,四川南充637000 [2]西华师范大学商学院,四川南充637000

出　　处：《宜宾学院学报》2022年第10期51-60,94,共11页Journal of Yibin University

基　　金：国家社科基金一般项目“小农户生计多样化与环境规制协同演替机理及路径研究”(20BJY129);南充市社会科学研究“十四五”规划项目“不同发展模式乡村旅游减贫效应研究”(NC22B161)。

摘　　要：以2021年四川省6个乡村旅游示范村农户为调研对象,使用线性回归分析方法在控制住农户年龄、性别、学历、家庭人口数、家庭年收入的基础上,对比分析三种乡村旅游发展模式减贫效应对参与意愿的影响因素有何差异。结果显示:整体上三种发展模式减贫成效处于中等水平(3.12~3.45);三种模式的参与意愿存在显著差异,由高到低依次是自然风光型(52.3%)、产业带动型(42.9%)、景区依托型(34.7%),由于对风险与收益的不确定性,农户均较为排斥以个体经营方式参与乡村旅游;三种模式减贫成效对农户参与意愿的影响因素存在共性与差异,农户增权和旅游培训均正向影响参与意愿,而农产品比以前更好卖、村容村貌得到提升分别影响景区依托型和自然风光型农户。Taking farmers in six demonstration villages of rural tourism in Sichuan province in 2021 as the research objects, linear regression analysis method is used to make a comparative analysis of the influence factors of poverty reduction effect of the three rural tourism development modes on participation intention on the basis of controlling farmers’ age, gender, education background, family size and annual household income.The results show that on the whole, the poverty reduction effect of the three development modes is at the medium level(3.12-3.45). There are significant differences in willingness to participate in the three types of rural tourism, which are natural scenery type(52.3%), industry-driven type(42.9%) and scenic spot dependent type(34.7%) in order from high to low. Due to the uncertainty of risks and benefits, farmers are more reluctant to participate in rural tourism in the way of individual management. There are similarities and differences in the influencing factors of the poverty reduction effects of the three models on farmers’ willingness to participate.The empowerment of farmers and tourism training all positively affect the willingness to participate, while the better sale of agricultural products and the improvement of village appearance affect the scenic area dependent farmers and the natural scenery farmers respectively.

关 键 词：乡村旅游 减贫效应 参与意愿 

分 类 号：F323.8[经济管理—产业经济]