中国京剧市场需求空间演化与影响因素(2004—2019)  

作　　者：王亮[1] 张光[1,2] 

机构地区：[1]三亚学院财经学院海南省文化产业发展研究中心 [2]厦门大学

出　　处：《北京文化创意》2022年第4期76-88,共13页Beijing Culture Creativity

基　　金：国家社会科学基金项目“中国艺术表演产业发展的政治经济学分析”(项目编号:17XZZ001)阶段性研究成果。

摘　　要：基于中国省域单元的京剧表演数据,运用泰尔指数、标准差椭圆等方法,考察了中国京剧市场需求的空间特征、发展演变以及决定因素。研究表明:(1)2004年至2019年,中国京剧市场需求总体增长,农村京剧市场需求小幅增长,城市京剧市场需求萎缩。京剧演出活动比较依赖于政府财政补贴,市场化程度较低。(2)在空间分布上,中国京剧市场需求收缩聚集化态势明显,且发展不均衡,总体呈现"东强西弱"格局。东部市场需求增长趋势明显,中西部市场需求发展相对滞后。(3)中国京剧市场需求空间分布差异增大,东部地区区域内差异增大是总体差异增大的主要原因。(4)中国京剧市场需求重心南移,有向浙江省及其周边的长三角地区集聚的趋势,山东省和浙江省对市场需求的拉动作用增强。(5)财政补贴、演出场次、居民闲暇时间配置、城镇化水平与区域京剧市场需求变化具有显著关系。文章的研究成果将有利于区域京剧市场的形成与健康发展,助力振兴中国京剧及传统文化。Based on the cross provincial data,this study explores spatial-temporal evolution characteristics and the main influence factors of the demand of Peking Opera market by using Theil index,standard deviation ellipse and panel data regression method.The results are as follows:The total demand of Chinese Peking Opera market showes an overall trend of rising first,then decreasing,and then a slight fluctuation.The total demand of Chinese Peking Opera market presents a spatial pattern of “more in the east and less in the west”,with the eastern region showing a positive growth overall,and the central and western regions showing a negative growth overall.The regional difference in the total demand of Peking Opera in China first narrowed and then increased,with the largest inter-provincial differences in the eastern region.The standard deviation ellipse of the total demand of Chinese Peking Opera market has shifted from the distribtion pattern of "Northeast-Southwest" to the distribution pattern of "Northwest-southeast",and there is a tendency to gather in the Yangtze River Delta.Financial subsidies,number of performances,number of public broadcast programs,and residents’ leisure time configuration,urbanization level have a significant relationship with the total demand of Chinese Peking Opera market.The article is conducive to the formation and healthy development of the regional Peking Opera market,and helps to revitalize Chinese Peking Opera plus Chinese tradional culture.

关 键 词：京剧市场需求 空间分布 演化 影响因素中国 

分 类 号：J82[艺术—戏剧戏曲]