乡村振兴视域下江南农村文化旅游发展新思路——以浙江省杭州市临安区湍口村为例  

New Ideas for Rural Development in the South of the Yangtze River——Taking Tuankou Village in Lin’an as an Example

作　　者：董欣源 姜珈如 陈君杭 DONG Xin-yuan;JIANG Jia-ru;CHEN Jun-hang(School of Economics and Management,Zhejiang University of Water Resources and Electric Power,Hangzhou 310018,China)

机构地区：[1]浙江水利水电学院经济与管理学院,杭州310018

出　　处：《经济研究导刊》2022年第29期62-64,共3页Economic Research Guide

摘　　要：党的十九大提出的乡村振兴战略,作为新时代三农工作的总抓手,是解决新时代我国社会主要矛盾,实现“两个一百年”奋斗目标和中华民族伟大复兴的重要战略,具有深远意义。江南地区乡村具有深厚的历史文化底蕴,拥有文化传承、交流与发展的基础,因此,江南农村在贯彻落实乡村振兴战略时应当充分利用这些条件,充分开发具有文化色彩的旅游项目。基于此,以临安区湍口村为例,从文化旅游资源的创新发展出发,结合新媒体传播途径,提出江南乡村文化旅游发展对策,为乡村振兴途径的拓展提供参考。The rural revitalization strategy proposed at the 19th National Congress of the Communist Party of China, as the general focus of the work on agriculture, rural areas and farmers in the new era, is an important strategy to solve the major social contradictions in the new era, achieve the “two centenary goals”and the great rejuvenation of the Chinese nation, and has far-reaching significance. The villages in Jiangnan have profound historical and cultural deposits, and have the basis for cultural inheritance, exchange and development. Therefore, the villages in Jiangnan should make full use of these conditions to fully develop cultural tourism projects when implementing the rural revitalization strategy. Based on this, taking the example of Tuankou Village in Lin’an District, starting from the innovative development of cultural tourism resources, combined with new media communication channels, this paper puts forward the development countermeasures of rural cultural tourism in Jiangnan, providing reference for the expansion of rural revitalization channels.

关 键 词：乡村振兴 文化旅游 新媒体 

分 类 号：F327[经济管理—产业经济] F590.3