新剂型产品的织物洗涤趋势香型解说  

Fabric Washing Trend Fragrance Explained

作　　者：余子波 YU Zibo(GUANGDONG WINCOM FLAVORS&FRAGRANCES Co.,Ltd.,Chaozhou,Guangdong 521000,China)

机构地区：[1]广东铭康香精香料有限公司,广东潮州521000

出　　处：《中国洗涤用品工业》2022年第10期32-37,共6页China Cleaning Industry

摘　　要：伴随织物洗涤产品的消费发展达到一定高度时,当代消费者在选择产品的时候,越来越追求产品的新颖点,独特的香型无疑是引发消费者购买意愿的原因之一,这也意味着消费者对香型的创新提出了更高的需求。通过中国织物市场概况、香型趋势洞察及未来式织物洗涤创新三方面深度分析了中国织物洗涤香氛市场的趋势并对新剂型洗涤产品的未来进行了展望。When the consumption development of fabric washing products reaches a certain height,contemporary consumers are increasingly pursuing the novelty of products when choosing products.The unique fragrance is undoubtedly one of the reasons for consumers to buy,which also means consumers have put forward higher demands for the innovation of fragrance types.Through indepth analysis of the trend of China's fabric washing fragrance market from three aspects:China's fabric market overview,fragrance trend insight and future fabric washing innovation,and the prospect of new formulation washing products.

关 键 词：消费升级 新剂型 嗅觉经济 香型创新 未来式 

分 类 号：TQ649[化学工程—精细化工]