居住流动性与消费:基于调节定向理论的阐释  

Residential mobility and consumption:Explanation based on regulatory focus theory

作　　者：柳武妹[1] 肖海谊 王雪枫 LIU Wumei;XIAO Haiyi;WANG Xuefeng(School of Management,Lanzhou University,Lanzhou 730000,China)

机构地区：[1]兰州大学管理学院,兰州730000

出　　处：《心理科学进展》2022年第11期2595-2606,共12页Advances in Psychological Science

基　　金：国家自然科学基金面上项目(71972092);国家自然科学基金重点项目(71832015、71832010)。

摘　　要：居住流动性是指人们改变居住地(即搬家)的频率。作为关键的社会生态因素之一,其会对个体的认知、情绪以及行为产生重要影响。已有学者从健康福祉、社会关系以及教育结果等方面对居住流动性的后因结果进行了综述。居住流动性对消费者心理和行为也会产生重要影响,但目前未发现有综述研究对居住流动性引发的消费者行为反应进行总结,也未见研究从理论层面对这一影响机制进行归纳解释。在梳理居住流动性导致的消费者心理与行为反应的研究之后,借用调节定向理论对相关研究结论进行了归类论述,指出居住流动性会导致消费者分别采取促进型反应策略或预防型反应策略。进一步地,提出居住流动的自主性(主动vs.被动)以及方向性(向上vs.向下)能够解释经历居住流动的消费者何时会选择促进型策略或预防型策略。最后,针对所搭建的居住流动性促进和预防策略框架,提出几个潜在的研究议题,以供学者进一步探究讨论。Residential mobility refers to the frequency with which people change their place of residence(i.e.,move).As one of the key social-ecological factors,it has a significant impact on individual's cognition,emotions and behavior.The aftereffects of residential mobility have been reviewed by scholars in terms of health and well-being,social relationships,and educational outcomes.Residential mobility also has important effects on consumer psychology and behavior,but no review studies have been found that summarize the behavioral responses of consumers triggered by residential mobility or that explain this influence mechanism in a theoretical way.This paper presents a review of studies on consumer psychological and behavioral responses to residential mobility,and categorizes the relevant research findings based on the regulatory focus theory,indicating that residential mobility leads consumers to adopt either a facilitative or a preventive response strategy.Further,it is proposed that the autonomy(active vs.passive)as well as the directionality(upward vs.downward)of residential mobility can explain when consumers who experience residential mobility choose either facilitative or preventive strategies.Finally,several potential research topics are proposed for further research discussion with respect to the constructed framework of facilitative and preventive strategies of residential mobility.

关 键 词：居住流动性 消费者行为 调节定向 

分 类 号：B849[哲学宗教—应用心理学] F713.55[哲学宗教—心理学]