“大众化”与“人民性”的浮沉——以湖南卫视综艺节目为中心的讨论  

"For the Mass"or"For the People":A Discussion around Hunan TV’s Variety Shows

作　　者：郑月 罗岗 ZHENG Yue;LUO Gang(School of Communication,East China Normal University,Shanghai 200241;Department of Chinese Language and Literature,East China Normal University,Shanghai 200241)

机构地区：[1]华东师范大学传播学院,上海200241 [2]华东师范大学中文系,上海200241

出　　处：《文化艺术研究》2022年第5期68-77,114,共11页Studies in Culture and Art

基　　金：国家社科基金重大项目“人民文艺与20世纪中国文学的历史经验研究”(项目名称:17ZDA270)的阶段性成果。

摘　　要：以20世纪90年代初中央电视台《正大综艺》及《综艺大观》的播出为起点,中国内地的视听综艺节目已经走过三十余年的历程。其中,湖南卫视以其在娱乐综艺节目的生产及传播的成功所带来的“湖南广电现象”,为阐释市场化以来中国内地大众文化的生产提供了一个具有代表性意义的例证。自20世纪90年代末以来,湖南卫视的综艺节目生产的特性及重点呈现出了一种由娱乐性向主流性转向的趋势,这种转向印证了在以媒介融合为突出特点的全新媒介环境下,具有中国特色的大众文化生产向人民主体性的回归。通过展现湖南卫视的综艺节目生产中技术、规制以及模式的演进过程,这一过程呈现出一种兼具大众化与人民性的独特性,既充分地迎合全球性的电视(视频)行业市场的需求,又作为社会主义文艺的有机组成部分,对具有本土特性的文化资源进行了再发掘与再创作,为进一步思考具有中国特色的文化道路提供了更多想象的可能性。Dating back to the broadcast of CCTV’s Zhengda Zongyi and Zongyi Daguan in the early 1990s,TV variety shows have a history of more than thirty years in the Chinese mainland.Hunan TV,with its success in the production and dissemination of entertaining variety shows that made a"Hunan TV phenomenon",provides an example for the analysis of the production of pop culture in the Chinese mainland since the marketization of its TV industry.Since the late 1990s,there has been a shift from entertaining to Mainstream in the characteristics and focus of Hunan TV’s variety show production,reflecting a return to the subjectivity of the people of the Chinese pop culture production in a media environment featuring the mixture of media.The technology,regulation,and the development of patterns in the production of Hunan TV’s variety shows display a characteristic that is"both for the mass"and"for the people",not only meeting the needs of a global TV/Video industry’s market but also rediscovering and recreating the cultural resources with localness as an organic part of socialist literature and art,providing potential for exploring the path of a distinctively Chinese culture.

关 键 词：湖南卫视 综艺节目 大众化 人民性 

分 类 号：G222[文化科学]