电力营销管理中电费电价分析方法应用  

Application of Analysis Method of Electric Charge and Price in Electric Power Marketing Management

作　　者：苏峰 SU Feng(Lianyuan City Power Supply Branch,State Grid Hunan Electric Power Co.,Ltd.,Lianyuan,Hunan Province,417100 China)

机构地区：[1]国网湖南省电力有限公司涟源市供电分公司,湖南涟源417100

出　　处：《科技资讯》2022年第22期128-131,共4页Science & Technology Information

摘　　要：电力企业在我国经济社会发展过程中占据了重要地位,电力企业最重要的组成部门为电力营销管理部门,电力营销管理部门的良好行为规范与整个电力行业的发展存在直接联系。近年来,社会经济的快速发展促使电力体制改革不断深化,电力企业必须高度重视营销工作的转变,根据电力市场的发展需求合理地调整电费电价,提高电力营销策略的科学合理性,这样才能确保电力企业在电力市场中占据固定份额,提高市场竞争能力和电力企业营销管理工作水平,带动电力行业的健康稳定发展。Electric power enterprises occupy an important position in the process of China’s economic and social development.The most important component of electric power enterprises is the electric power marketing management department.The good code of conduct of the electric power marketing management department is directly related to the development of the whole electric power industry.In recent years,the rapid development of social economy has promoted the deepening of power system reform,electric power enterprises must attach great importance to the transition of the marketing work,reasonably adjust the electricity charge and price according to the development needs of the power market,and improve the scientific rationality of the power marketing strategy,so as to ensure that electric power enterprises occupy a fixed share in the power market,improve the market competitiveness and the marketing management level of electric power enterprises,drive the healthy and stable development of the power industry.

关 键 词：电力企业 营销管理 电费电价 方法应用 

分 类 号：F426.61[经济管理—产业经济] F274