基于关键影响因素的社区图书馆社会形象定位研究  

Research on the Social Image Orientation of Community Libraries Based on the Key Influencing Factors

作　　者：赵静[1] 赵旭阳 侯爱芳 ZHAO Jing;ZHAO Xuyang;HOU Aifang(Information Management School,Zhengzhou University of Aeronautics,Zhengzhou 450015,China)

机构地区：[1]郑州航空工业管理学院信息管理学院,河南郑州450015

出　　处：《郑州航空工业管理学院学报》2022年第5期67-72,共6页Journal of Zhengzhou University of Aeronautics

基　　金：河南省教育科学“十三五”规划项目(2020YB0148)。

摘　　要：社区图书馆社会形象定位是提升社区图书馆形象的前提。采用关键成功因素法,识别了影响社区图书馆形象的关键因素,包括建筑形象、文化形象和职能形象;分析了社区图书馆形象定位的依据和目标。社区图书馆可以通过提升服务质量、多渠道筹集资金、有针对性地丰富文化资源、探索多形式的办馆方式等提升其社会形象。The social image orientation of community library is the premise of improving the image of community library.The key success factor method is used to identify the key factors which affect the image of community library,including building image,cultural image and functional image.Then this paper analyzes the basis and targets of image orientation of community library.Community libraries can promote their social image by improving service quality,raising funds through multiple channels,enriching cultural resources in a targeted way,and exploring various running ways of librarie.

关 键 词：社区图书馆 社会形象 公共文化服务 

分 类 号：G258.2[文化科学—图书馆学]