基于SWOT分析的昭苏县乡村旅游扶贫路径创新研究  

Research on Innovation of Rural Tourism Poverty Alleviation Path in Zhaosu County Based on SWOT Analysis

作　　者：张小勇 白祥 ZHANG Xiao-yong;BAI Xiang(College of Economics and Management,Xinjiang Agricultural University,Urumqi,Xinjiang 830052)

机构地区：[1]新疆农业大学经济管理学院,新疆乌鲁木齐830052

出　　处：《安徽农业科学》2022年第20期108-111,共4页Journal of Anhui Agricultural Sciences

基　　金：新疆维吾尔自治区高校科研计划项目(XJEDU2020SY009)。

摘　　要：乡村旅游是乡村振兴战略的重要实施路径之一,实施乡村旅游产业扶贫已经被证实能够有效减缓我国农村地区贫困程度。运用SWOT分析法分析了昭苏县发展乡村旅游扶贫的优势、劣势、机遇、威胁,提出了乡村旅游扶贫发展的创新路径,有助于昭苏县更好地实现精准扶贫与乡村振兴战略的有效衔接。Rural tourism is one of the important implementation paths of the Rural Revitalization Strategy.The implementation of rural tourism industry poverty alleviation has been proved to be effective in alleviating the poverty level in rural areas.The SWOT analysis method is used to analyze the advantages,disadvantages,opportunities and challenges of developing rural tourism for poverty alleviation in Zhaosu County,and the innovative path of rural tourism for poverty alleviation is proposed,which will help to better achieve the effective comection between target poverty alleviation and rural revitalization strategy with Zhaosu County.

关 键 词：昭苏县 乡村旅游 扶贫路径 SWOT分析 

分 类 号：F590.75[经济管理—旅游管理]